Brief introduction：
CANTO MOTTO, was established in Italy, by Federico Ditadi in 1988 in his birthplace-- Vicenza , a beautiful town nearby Milan, the international fashion capital. In 2005, Gianluca, the founder's nephew, brings CANTO MOTTO into China market in cooperation with Shenzhen Heri Fashion Co., Ltd.

The founder：
Federico Ditadi born in Italy in 1943. At the age of 17teen, Federico starts to learn about garments by working at one of the most famous local tailor. After few years of dedication and study, Federico develops an incredible love and inspiration towards the fashion industry, and starts his own career. In 1988, he founded the ready-to-wear brand, CANTO MOTTO , and opens his first store in Vicenza.

Brand Development
In 1988, he found CANTO MOTTO fashion brand, and open the first store in Vicenza, Italy. After ten years of development it has become a popular fashion brand.
In 2006, through its cooperation with Shenzhen Heri Fashion Co., Ltd. he opens its first China store in Guangzhou Friendship Store.
In 2007, Gennaro Esposito, previously serving as a design consultant at the international brand Max Mara, joined CANTO MOTTO, enhancing the brand to a new level in the design, fabric, color, craft and pattern.
In 2008, the flagship store at Zhengjia. Guangzhou Friendship mall, held the first Autumn/Winter collection, attracting Chinese fashion industry's attention.
As of 2014, CANTO MOTTO has been opening in Beijing, Shenzhen, Guangzhou, Nanjing, Hefei, Xi'an, Urumqi, Chengdu, Harbin, Shenyang, Changchun, accounting his presence in more than 46 cities all around China with more than 100 stores.
The autumn of 2014, CANTO MOTTO brand re positioning and marketing strategy has changed, from direct store to join, mainly associated franchising.