Brand Positioning
Consumers:
CANTO MOTTO is dedicated to a target audience of 28 to 38-year-old women, who follow the pursuit of high-quality life and good taste, with an international vision and a desire for inner culture.
Market area:
CANTO MOTTO is based on the first and second-tier cities of China, and with its unique Italian artistic style, it mainly aims towards the high-end Department stores.
Brand Vision:
CANTO MOTTO holds the vision of becoming the leading Italian brand to enter into the Chinese market, whilst being recognised internationally, through brand development. CANTO MOTTO aims to convey a strong Italian art aesthetic to the Chinese woman, advocating the art philosophy of life and spiritual cultivation.
Consumers:
CANTO MOTTO is dedicated to a target audience of 28 to 38-year-old women, who follow the pursuit of high-quality life and good taste, with an international vision and a desire for inner culture.
Market area:
CANTO MOTTO is based on the first and second-tier cities of China, and with its unique Italian artistic style, it mainly aims towards the high-end Department stores.
Brand Vision:
CANTO MOTTO holds the vision of becoming the leading Italian brand to enter into the Chinese market, whilst being recognised internationally, through brand development. CANTO MOTTO aims to convey a strong Italian art aesthetic to the Chinese woman, advocating the art philosophy of life and spiritual cultivation.
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